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Privacy Policy
This Privacy Policy explains what personal data Midley, Inc. (“Midley,” “we,” or “us”) collects when you use our mobile apps (collectively “PurseBlog”), and how we process, share, and safeguard that data.
Regulatory Updates
We comply with applicable privacy laws, including CalOPPA, CCPA (California Consumer Privacy Act), GDPR (General Data Protection Regulation) where applicable, and other modern data protection frameworks.
In line with CalOPPA’s 2013 amendments, we disclose how we respond to Do Not Track signals and whether third-parties track your behavior across sites.
Information We Collect
- Voluntarily Provided: Account data (e.g., username, email, password), optional profile fields (e.g., birthdate, location, occupation), newsletter preferences, and any content you post (e.g., comments, forum contributions, images).
- Invitations: If you provide a friend’s email to invite them to PurseBlog, we only use it to send the invitation and don’t retain it beyond that purpose.
- Automatic Data: IP address, browser and device details, operating system, access times, session data, and—only if permitted—approximate location from mobile devices.
- Cookies & Tracking: We use cookies and similar tech for site functionality (like authentication and session maintenance), analytics, and personalized content. You control cookie preferences via your browser or device settings.
- Third-Party Analytics & Advertising: We allow third-party cookies and web beacons for advertising and analytics. These third parties may track your activity across multiple sites to serve tailored ads.
How We Use Your Data
- To operate and personalize PurseBlog (e.g., manage accounts, recommend content).
- To communicate updates, newsletters, and policy changes, particularly to registered users.
- To analyze and improve site performance and user experience.
- To comply with legal obligations or enforce our policies.